Pendekatan pemasaran 7P terhadap generasi Y: kajian kes ke atas Muzium Kesenian Islam, Malaysia / Mohammed Khairil Fazlin Abdul Rahman

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Pendekatan pemasaran 7P terhadap generasi Y: kajian kes ke atas Muzium Kesenian Islam, Malaysia / Mohammed Khairil Fazlin Abdul Rahman

Kajian ini bertujuan untuk mengetahui pendekatan pemasaran 7P terhadap Generasi Y untuk mengunjungi Muzium Kesenian Islam, Malaysia. Dalam menyiapkan penyelidikan ini pendekatan kualitatif dan kuantitatif digunakan, iaitu melalui soal selidik dan kajian lapangan (pemerhatian dan temubual). Kaedah in...

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Bibliographic Details
Main Author:	Abdul Rahman, Mohammed Khairil Fazlin
Format:	Student Project
Language:	English
Published:	Faculty of Film, Theatre and Animation 2016
Online Access:	https://ir.uitm.edu.my/id/eprint/16876/

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