Saudi consumers' perceptions of foreign products / M. Sadiq Sohail

Saudi consumers' perceptions of foreign products / M. Sadiq Sohail

The objective of this paper is to examine the Saudi consumers' perception of products made overseas and the country of origin effect of products. While a limited number of studies have been conducted in this area in the past, this study assumes importance due to the changing attitudes and perce...

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Bibliographic Details
Format: Article
Language:English
Published: Faculty of Business and Management ; UiTM Press 2005
Subjects:
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/16746/

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