International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.

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International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.

The author discusses franchising as a currently popular expansion strategy for companies around the world. In light of this, the paper urges future members of the international franchising community to take a careful and responsible approach to the development of franchising programs. This is looked...

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Bibliographic Details
Format:	Article
Language:	English
Published:	Faculty of Business and Management ; UiTM Press 1996
Online Access:	https://ir.uitm.edu.my/id/eprint/16738/

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