Customers’ awareness and intention to purchase towards green marketing programs in restaurants / Tajul Fitri Mohd Diah

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Customers’ awareness and intention to purchase towards green marketing programs in restaurants / Tajul Fitri Mohd Diah

The time has come for Malaysia to seriously "go green". Even though the government started the efforts of organizing energy efficiency and renewable energy awareness programs since the year 2000, the awareness of the public towards environmental issues, in general, is still lacking. Not al...

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Bibliographic Details
Main Author:	Mohd Diah, Tajul Fitri
Format:	Thesis
Language:	English
Published:	2010
Online Access:	https://ir.uitm.edu.my/id/eprint/16716/

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