Customers preferences of sense-based hotel’s guestroom attributes, experiences and satisfactions / Sharifah Norsabah Syed Abdullah

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Customers preferences of sense-based hotel’s guestroom attributes, experiences and satisfactions / Sharifah Norsabah Syed Abdullah

The purpose of this thesis is to determine the sense-based attributes that customers prefer in the five star hotel guestrooms. This study aims at contributing to the development of the knowledge regarding a sensory experience through quality management in the hotel industry. A quantitative approach...

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Bibliographic Details
Main Author:	Syed Abdullah, Sharifah Norsabah
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16712/

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