The effect of pricing and labeling of cereal products on parent buying intentions / Norhidayu Rahim

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The effect of pricing and labeling of cereal products on parent buying intentions / Norhidayu Rahim

Buying processes of healthy food involve many factors relating to the final decision of the consumers and those aspects influence consumer perceived value and their buying behavior on deciding which type of product they would buy. This study is attempted to gain knowledge about parent intentions tow...

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Bibliographic Details
Main Author:	Rahim, Norhidayu
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16698/

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