Attributes influencing food products enhancement / Mohd Zahir Zainol

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Attributes influencing food products enhancement / Mohd Zahir Zainol

This research aims to investigate the relationship among the attributes that influencing food product enhancement. The initial ideas is to study the attributes that is sosio culture, consumer value, market positioning strategy towards product enhancement. This research was conducted on a consumer in...

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Bibliographic Details
Main Author:	Zainol, Mohd Zahir
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16688/

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