Airline service quality: Malaysia low cost airline / Mohd Iqmal Mustapha

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Airline service quality: Malaysia low cost airline / Mohd Iqmal Mustapha

The Malaysian airline sector has become increasingly competitive in the past decade especially in the low cost carrier industry. The growing competition has prompted the airline management to focus on generating favorable customers' perceptions of their service as favorable perceptions encourag...

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Bibliographic Details
Main Author:	Mustapha, Mohd Iqmal
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16683/

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