Assessing customer-based brand equity in predicting customers’ repurchase intention in family restaurant / Mohd Aliff Abdul Majid

Assessing customer-based brand equity in predicting customers’ repurchase intention in family restaurant / Mohd Aliff Abdul Majid

Brand equity has become a very important factor that influences consumer’s perceptions of a brand, regardless of industry. This study applied four of five Aaker’s components of brand equity i.e. brand loyalty, perceived quality, brand awareness and brand associations that defined as customer-based b...

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Bibliographic Details
Main Author: Abdul Majid, Mohd Aliff
Format: Thesis
Language:English
Published: 2013
Online Access:https://ir.uitm.edu.my/id/eprint/16682/

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