Assessing consumer behavior from a main website of tourism product / Mazturina Mohamed Razak @ Azmi

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Assessing consumer behavior from a main website of tourism product / Mazturina Mohamed Razak @ Azmi

Websites have been used as one of the main promotional items in marketing most of tourism products. This encourage governments all over the world to use websites as one of their marketing tools, and to have one to represent a national tourism product would be costly, nonetheless how effective is it...

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Bibliographic Details
Main Author:	Razak @ Azmi, Mazturina Mohamed
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16681/

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