Craft souvenirs: perceived authenticity and tourists purchase behaviour / Farah Izzati Basri

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Craft souvenirs: perceived authenticity and tourists purchase behaviour / Farah Izzati Basri

The craft industry contributes in giving such a huge benefit towards Malaysia’s economic and increasing in sales of the local Small Medium Enterprise (SME). Therefore it is really important to sustain the originality and quality of the local craft souvenirs that represent our country in order to gai...

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Bibliographic Details
Main Author:	Basri, Farah Izzati
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16677/

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