The impact of insufficient promotion and unattractive packaging towards brand (case study : buncho) / Nurrul Shahirah Mohd Zain

The impact of insufficient promotion and unattractive packaging towards brand (case study : buncho) / Nurrul Shahirah Mohd Zain

This chapter will describe the whole process of this project, started from the main introduction of the Bunchos’ product until its solution. The problem of this product is due to its lack of attention on promoting and redesigning eye-catching packages which may attract customers to purchase it. This...

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Bibliographic Details
Main Author: Mohd Zain, Nurrul Shahirah
Format: Student Project
Language:English
Published: Faculty of Art and Design 2013
Online Access:https://ir.uitm.edu.my/id/eprint/16612/

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