The importance of creating a successful corporate identity of MT. Kinabalu international climbathon event / Charlemagne Edward

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The importance of creating a successful corporate identity of MT. Kinabalu international climbathon event / Charlemagne Edward

Corporate identity is the image of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks (Whitbread, 2001). It includes the stationary, uniform, transportation or any items th...

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Bibliographic Details
Main Author:	Charlemagne Edward
Format:	Student Project
Language:	English
Published:	Faculty of Art and Design 2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16503/

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