Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah

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Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah

Event management is currently becoming a blooming industry in the world. It has been recognized as a new dimension in business network for funds exchange and capital income apart from generating vast career opportunity in the market. The revenue collected from events are various according to its cat...

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Bibliographic Details
Main Author:	Lee Abdullah, Qistina Donna
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/16479/

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