Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr

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Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr

This paper provides the review of several studies on celebrity endorsements in non-profit settings. Topics discussed in this review include a brief introduction of celebrity endorsements, previous studies on celebrity endorsement in non-profit settings and the attributions of celebrity endorsers in...

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Bibliographic Details
Main Authors:	Syed Annuar, Sharifah Nurafizah, Stephen Laison Sondoh Jr
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Sabah, Kota Kinabalu 2016
Online Access:	https://ir.uitm.edu.my/id/eprint/16447/

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