Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr
This paper provides the review of several studies on celebrity endorsements in non-profit settings. Topics discussed in this review include a brief introduction of celebrity endorsements, previous studies on celebrity endorsement in non-profit settings and the attributions of celebrity endorsers in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Sabah, Kota Kinabalu
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/16447/ |
| _version_ | 1848804010489806848 |
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| author | Syed Annuar, Sharifah Nurafizah Stephen Laison Sondoh Jr |
| author_facet | Syed Annuar, Sharifah Nurafizah Stephen Laison Sondoh Jr |
| author_sort | Syed Annuar, Sharifah Nurafizah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This paper provides the review of several studies on celebrity endorsements in non-profit settings. Topics discussed in this review include a brief introduction of celebrity endorsements, previous studies on celebrity endorsement in non-profit settings and the attributions of celebrity endorsers in enhancing the effectiveness of messages as mentioned in the literature. This paper presents the results of a systematic literature review to locate articles and examine the contents. A total of 15 articles were reviewed for this paper. Hence, several propositions are developed based on the discussions of the literature. Conclusions and implications are presented at the end of the paper. |
| first_indexed | 2025-11-14T21:48:20Z |
| format | Article |
| id | uitm-16447 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:48:20Z |
| publishDate | 2016 |
| publisher | Universiti Teknologi MARA Sabah, Kota Kinabalu |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-164472019-04-22T07:33:51Z https://ir.uitm.edu.my/id/eprint/16447/ Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr borneoakademika Syed Annuar, Sharifah Nurafizah Stephen Laison Sondoh Jr This paper provides the review of several studies on celebrity endorsements in non-profit settings. Topics discussed in this review include a brief introduction of celebrity endorsements, previous studies on celebrity endorsement in non-profit settings and the attributions of celebrity endorsers in enhancing the effectiveness of messages as mentioned in the literature. This paper presents the results of a systematic literature review to locate articles and examine the contents. A total of 15 articles were reviewed for this paper. Hence, several propositions are developed based on the discussions of the literature. Conclusions and implications are presented at the end of the paper. Universiti Teknologi MARA Sabah, Kota Kinabalu 2016 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/16447/1/AJ_SHARIFAH%20NURAFIZAH%20SYED%20ANNUAR%20BA%2016.pdf Syed Annuar, Sharifah Nurafizah and Stephen Laison Sondoh Jr (2016) Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr. (2016) Borneo Akademika <https://ir.uitm.edu.my/view/publication/Borneo_Akademika.html>, 1 (1). pp. 13-22. ISSN 2462-1641 |
| spellingShingle | Syed Annuar, Sharifah Nurafizah Stephen Laison Sondoh Jr Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr |
| title | Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr |
| title_full | Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr |
| title_fullStr | Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr |
| title_full_unstemmed | Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr |
| title_short | Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr |
| title_sort | celebrity endorsements in non-profit settings: a literature review / sharifah nurafizah syed annuar and stephen laison sondoh jr |
| url | https://ir.uitm.edu.my/id/eprint/16447/ |