Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei

Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei

Rapid development in the tourism industry has created new challenges for tourism marketers. In the climate of growing competition, one of the major tasks for destination marketing specialists lies within the area of building an effective destination positioning strategy and the core element of this...

Full description

Bibliographic Details
Main Authors: Bojei, Jamil, Abdul Aziz, Yuhanis, Hj Guliling, Hasnawati
Format: Article
Language:English
Published: Universiti Teknologi MARA Sabah, Kota Kinabalu 2016
Online Access:https://ir.uitm.edu.my/id/eprint/16435/

Similar Items

Similar Items