The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir

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The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir

SMEs represent the vast majority of establishments in the Arab world and particularly in Yemen, where they represent 990/0 of the total number of establishments. These establishments lack a deep understanding of the importance of marketing to achieve their goals and continued growth. In addition, th...

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Bibliographic Details
Main Author:	Mohammed M. Al-Sabir, Waleed
Format:	Book Section
Language:	English
Published:	Institut Pengajian Siswazah 2015
Subjects:	Small business. Medium-sized business
Online Access:	https://ir.uitm.edu.my/id/eprint/16329/

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