Destination image of Perak: expectation, satisfaction and loyalty among Singaporean tourists / Mohd Faisal Abdul Wahab

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Destination image of Perak: expectation, satisfaction and loyalty among Singaporean tourists / Mohd Faisal Abdul Wahab

Identifying the destination image will assist the tourism marketers to promote their destination competently in the marketplace and it can reveal the destinations’ strengths and weaknesses. Images are significantly influenced the tourists' behavior, starting from mental constructions about dest...

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Bibliographic Details
Main Author:	Abdul Wahab, Mohd Faisal
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16314/

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