A snapshot of yield management practices among front office employees in Kuala Lumpur five star hotels / Dian Aszyanti Atirah Mohd Asri

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A snapshot of yield management practices among front office employees in Kuala Lumpur five star hotels / Dian Aszyanti Atirah Mohd Asri

The purpose of this study was to propose the Yield Management practices consist of upselling, upgrading and overbooking practices among the front office employees and to test the relationship between YM and hotel performance. Additionally, this study also intended to identify the effect of employee...

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Bibliographic Details
Main Author:	Mohd Asri, Dian Aszyanti Atirah
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/16261/

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