Role ambiguity, role conflict and customer orientation behaviour : a look at life insurance industry in Malaysia / Nor Azila Mohd Noor and Azli Muhamad

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Role ambiguity, role conflict and customer orientation behaviour : a look at life insurance industry in Malaysia / Nor Azila Mohd Noor and Azli Muhamad

The study examines the role of managers in enhancing the quality of customer services among customer-contact personnel in life insurance industry. In the competitive environment of insurance industry, there is constant pressure to innovate and develop new ways to improve the quality of services to c...

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Bibliographic Details
Main Authors:	Mohd Noor, Nor Azila, Muhamad, Azli
Format:	Article
Language:	English
Published:	Institute of Quality and Knowledge Advancement (InQKA) and University Publication Centre (UPENA) 2007
Subjects:	Life insurance business. Management
Online Access:	https://ir.uitm.edu.my/id/eprint/16189/

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