Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan

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Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan

This study examines the impact of competitive quality differentiation strategies of Malaysian manufacturing companies and its impact on the enhancement of customer satisfaction. The findings demonstrate that consumer satisfaction can be influenced substantially by the product attribute structure, pr...

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Bibliographic Details
Main Authors:	Agus, Arawati, Hassan, Za'faran
Format:	Article
Language:	English
Published:	Institute of Quality & Knowledge Advancement (InQKA) 2005
Subjects:	Job satisfaction Manpower planning
Online Access:	https://ir.uitm.edu.my/id/eprint/16173/

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