Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan
This study examines the impact of competitive quality differentiation strategies of Malaysian manufacturing companies and its impact on the enhancement of customer satisfaction. The findings demonstrate that consumer satisfaction can be influenced substantially by the product attribute structure, pr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Institute of Quality & Knowledge Advancement (InQKA)
2005
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| Online Access: | https://ir.uitm.edu.my/id/eprint/16173/ |
| _version_ | 1848803936911228928 |
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| author | Agus, Arawati Hassan, Za'faran |
| author_facet | Agus, Arawati Hassan, Za'faran |
| author_sort | Agus, Arawati |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study examines the impact of competitive quality differentiation strategies of Malaysian manufacturing companies and its impact on the enhancement of customer satisfaction. The findings demonstrate that consumer satisfaction can be influenced substantially by the product attribute structure, price and personnel differentiations. It also suggests that richer theories of competitive advantage may be constructed by formally integrating the "behavioral" view of consumer decision-making into concepts of marketing strategy. |
| first_indexed | 2025-11-14T21:47:10Z |
| format | Article |
| id | uitm-16173 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:47:10Z |
| publishDate | 2005 |
| publisher | Institute of Quality & Knowledge Advancement (InQKA) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-161732017-03-10T09:19:05Z https://ir.uitm.edu.my/id/eprint/16173/ Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan Agus, Arawati Hassan, Za'faran Job satisfaction Manpower planning This study examines the impact of competitive quality differentiation strategies of Malaysian manufacturing companies and its impact on the enhancement of customer satisfaction. The findings demonstrate that consumer satisfaction can be influenced substantially by the product attribute structure, price and personnel differentiations. It also suggests that richer theories of competitive advantage may be constructed by formally integrating the "behavioral" view of consumer decision-making into concepts of marketing strategy. Institute of Quality & Knowledge Advancement (InQKA) 2005 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/16173/1/AJ_ARAWATI%20AGUS%20MJQ%2005.pdf Agus, Arawati and Hassan, Za'faran (2005) Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan. (2005) Malaysian Journal of Quality <https://ir.uitm.edu.my/view/publication/Malaysian_Journal_of_Quality.html>, 1. pp. 1-17. ISSN 1823-7347 |
| spellingShingle | Job satisfaction Manpower planning Agus, Arawati Hassan, Za'faran Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan |
| title | Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan |
| title_full | Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan |
| title_fullStr | Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan |
| title_full_unstemmed | Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan |
| title_short | Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan |
| title_sort | does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / arawati agus and za'faran hassan |
| topic | Job satisfaction Manpower planning |
| url | https://ir.uitm.edu.my/id/eprint/16173/ |