An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah
This paper is prepared during the study of MSc. in Integrated Construction Project Management (August 1999) to fulfil the requirements for the subject of "Evaluation of Construction Industry in International Markets". It is developed upon an investigation of a construction firm which has v...
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| Format: | Article |
| Language: | English |
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Kolej Cempaka Kenanga, UiTM Shah Alam
2000
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| Online Access: | https://ir.uitm.edu.my/id/eprint/16158/ |
| _version_ | 1848803933775986688 |
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| author | Basrah, Noraliza |
| author_facet | Basrah, Noraliza |
| author_sort | Basrah, Noraliza |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This paper is prepared during the study of MSc. in Integrated Construction Project Management (August 1999) to fulfil the requirements for the subject of "Evaluation of Construction Industry in International Markets". It is developed upon an investigation of a construction firm which has ventured into the global market. The underlying questions are focused towards the firm's strategic encounter abroad. It is hoped that the summary content of the subject coursework may provide readers with some critical points towards facing the global impact within an industry. It includes the premise of study, an introduction to the firm studied, highlights of its critical success factors and strategic encounter abroad. The author finally outlines the findings into a set of resources being used by the firm for their own competitive advantages. |
| first_indexed | 2025-11-14T21:47:07Z |
| format | Article |
| id | uitm-16158 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:47:07Z |
| publishDate | 2000 |
| publisher | Kolej Cempaka Kenanga, UiTM Shah Alam |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-161582017-03-09T03:04:28Z https://ir.uitm.edu.my/id/eprint/16158/ An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah Basrah, Noraliza This paper is prepared during the study of MSc. in Integrated Construction Project Management (August 1999) to fulfil the requirements for the subject of "Evaluation of Construction Industry in International Markets". It is developed upon an investigation of a construction firm which has ventured into the global market. The underlying questions are focused towards the firm's strategic encounter abroad. It is hoped that the summary content of the subject coursework may provide readers with some critical points towards facing the global impact within an industry. It includes the premise of study, an introduction to the firm studied, highlights of its critical success factors and strategic encounter abroad. The author finally outlines the findings into a set of resources being used by the firm for their own competitive advantages. Kolej Cempaka Kenanga, UiTM Shah Alam 2000 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/16158/1/AJ_NORALIZA%20BASRAH%20FJKCK%2000.pdf Basrah, Noraliza (2000) An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah. (2000) Jurnal FAKULTAS: Jurnal Kolej Cempaka Kenanga <https://ir.uitm.edu.my/view/publication/Jurnal_FAKULTAS=3A_Jurnal_Kolej_Cempaka_Kenanga.html> (1). pp. 76-93. ISSN 1511-7472 |
| spellingShingle | Basrah, Noraliza An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah |
| title | An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah |
| title_full | An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah |
| title_fullStr | An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah |
| title_full_unstemmed | An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah |
| title_short | An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah |
| title_sort | insight into the global market penetration by a malaysian construction firm – evaluation of the construction industry in international markets / noraliza basrah |
| url | https://ir.uitm.edu.my/id/eprint/16158/ |