Re-branding Malaysian SME food products for global marketing using enhanced packaging strategies / Ghazali Daimin

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Re-branding Malaysian SME food products for global marketing using enhanced packaging strategies / Ghazali Daimin

The forces of globalisation in the business world today had pushed the local Small and Medium-sized Entrepreneurs (SMEs) in Malaysia to change their business mechanism and strategies in order to penetrate the global market. In view of the fact that business and business strategy now has becoming mor...

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Bibliographic Details
Main Author:	Daimin, Ghazali
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Control of production systems Management
Online Access:	https://ir.uitm.edu.my/id/eprint/16098/

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