Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]
Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates t...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute of Research Management Innovation (IRMI)
2015
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/16050/ |
Similar Items
Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
by: Mustaffa, Abaidullah
Published: (2018)
by: Mustaffa, Abaidullah
Published: (2018)
Building Strong Brands in Retailing
by: Woodside, Arch, et al.
Published: (2007)
by: Woodside, Arch, et al.
Published: (2007)
Consumer Perceptions of Global and Local Brands in the India Retail Sector
by: Bajaj, Smriti
Published: (2006)
by: Bajaj, Smriti
Published: (2006)
The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
by: Haque, A. K. M. Ahasanul
Published: (2015)
by: Haque, A. K. M. Ahasanul
Published: (2015)
The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from Malaysia
by: Nikhashemi, Seyed Rajab, et al.
Published: (2016)
by: Nikhashemi, Seyed Rajab, et al.
Published: (2016)
Retailer corporate branding / Sharifah Faridah Syed Alwi
by: Syed Alwi, Sharifah Faridah
Published: (2007)
by: Syed Alwi, Sharifah Faridah
Published: (2007)
Factors affecting customer loyalty through satisfaction towards retail marketing strategy: an exploratory investigation on Malaysian hypermarkets
by: Haque, A. K. M. Ahasanul
Published: (2014)
by: Haque, A. K. M. Ahasanul
Published: (2014)
Growth of Retail in India with Pantaloons as a case study
by: Saraogi, Paridhi
Published: (2006)
by: Saraogi, Paridhi
Published: (2006)
Retail Strategies of Nottingham Forest Football
Club - A Look at the impact of Marketing Communication for the
improvement of the retail channels of Nottingham Forest
by: Vig, Tarun
Published: (2008)
by: Vig, Tarun
Published: (2008)
Multichannel Retail Environment: Opportunities And Challenges / Norzieiriani Ahmad and Muhammad Rizwan
by: Ahmad, Norzieiriani, et al.
Published: (2019)
by: Ahmad, Norzieiriani, et al.
Published: (2019)
Impact of FDI on the Indian Retailing Industry
by: Khattar, Sugandha
Published: (2007)
by: Khattar, Sugandha
Published: (2007)
Globalization of High Street UK Brands in the Indian Retail Market and Its Impact on the Culture and Buying Behaviour of Indians
by: Kapur, Rhea
Published: (2006)
by: Kapur, Rhea
Published: (2006)
Retail gasoline markets as networks
by: Bloch, Harry, et al.
Published: (2010)
by: Bloch, Harry, et al.
Published: (2010)
THE FAMILY EFFECT: EVIDENCE FROM SMALL RETAIL STORES IN INDIA
by: Fazal, Faraz
Published: (2007)
by: Fazal, Faraz
Published: (2007)
Sex and the city: branding, gender and the commodification of sex consumption in contemporary retailing
by: Martin, Amber, et al.
Published: (2016)
by: Martin, Amber, et al.
Published: (2016)
Risk Management in Retail Supermarkets -‘DMart’
by: Damani, Manjri
Published: (2008)
by: Damani, Manjri
Published: (2008)
Retail patronage at six to six wardrobe Taman Desa Ilmu, Kota Samarahan / Magdalyne Egan, Ismawi Muhammad and Ismail Abd Jabar
by: Egan, Magdalyne, et al.
Published: (2012)
by: Egan, Magdalyne, et al.
Published: (2012)
Understanding the Impact of Management Practices and Other Factors on Productivity in the UK Retail Sector
by: Celia, Helen, et al.
Published: (2007)
by: Celia, Helen, et al.
Published: (2007)
How can gender signal employee qualities in retailing?
by: Chang, Joshua, et al.
Published: (2015)
by: Chang, Joshua, et al.
Published: (2015)
From bricks-and-mortar to bricks-and-clicks: logistics networks in omni-channel grocery retailing
by: Wollenburg, Johannes, et al.
Published: (2018)
by: Wollenburg, Johannes, et al.
Published: (2018)
In-store and Online Retail Pricing Policies
by: Gupta, Rahul
Published: (2007)
by: Gupta, Rahul
Published: (2007)
The shape and frequency of Edgeworth price cycles in an Australian retail gasoline market
by: Bloch, Harry, et al.
Published: (2010)
by: Bloch, Harry, et al.
Published: (2010)
Employee Gender Characteristics Among Retail Sectors
by: Chang, Joshua, et al.
Published: (2011)
by: Chang, Joshua, et al.
Published: (2011)
Sustainability practices in Malaysian grocery retail industry
by: Vijayan, Gowri
Published: (2015)
by: Vijayan, Gowri
Published: (2015)
Customer Choices of Manufacturer Versus Retailer Brands in Alternative Price and Usage Context
by: Woodside, Arch, et al.
Published: (2009)
by: Woodside, Arch, et al.
Published: (2009)
Implementing RFID in China: A Critical Comparison between National and Foreign Owed Retailers
by: Wang, Luo
Published: (2011)
by: Wang, Luo
Published: (2011)
AMP 348 - Retailing - February - March 2001
by: PPP, Pusat Pengajian Pengurusan
Published: (2001)
by: PPP, Pusat Pengajian Pengurusan
Published: (2001)
The Effect of Customer-Based Brand Equity (CBBE) Model on Perceived Brand Equity of Sabah SMEs Food Brands
by: Masrun, Sharinee, et al.
Published: (2020)
by: Masrun, Sharinee, et al.
Published: (2020)
A case study on retail performance towards non-aviation revenues in Senai International Airport / Nur Hidayah Mohd Salleh
by: Mohd Salleh, Nur Hidayah
Published: (2012)
by: Mohd Salleh, Nur Hidayah
Published: (2012)
An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study
by: Ahmed, Muhammad, et al.
Published: (2015)
by: Ahmed, Muhammad, et al.
Published: (2015)
An Investigation of the Demand for Financial Advice in China's Retail Investment Markets
by: Ren, Haowei
Published: (2006)
by: Ren, Haowei
Published: (2006)
Impact of customer loyalty and service operations on customer behaviour and firm performance: empirical evidence from UK retail sector
by: Ramanathan, Usha, et al.
Published: (2017)
by: Ramanathan, Usha, et al.
Published: (2017)
Critical success and failure factors in SMEs - the retailing sector / Sofiah Abd Rahman ... [et al.]
by: Abd Rahman, Sofiah, et al.
Published: (2008)
by: Abd Rahman, Sofiah, et al.
Published: (2008)
Millennials’ adoption of omnichannel retailing
by: Chong, Alain Yee Loong
Published: (2018)
by: Chong, Alain Yee Loong
Published: (2018)
Motivating and Retaining Employees in the Chinese
Retail Industry: In-depth Case Study
by: Su, Hang
Published: (2008)
by: Su, Hang
Published: (2008)
Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty
by: Ramaseshan, Balasubramanian, et al.
Published: (2008)
by: Ramaseshan, Balasubramanian, et al.
Published: (2008)
Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman
by: Abd. Rahman, Sofiah
Published: (2004)
by: Abd. Rahman, Sofiah
Published: (2004)
Purchasing fruits at retail store: assessing customer satisfaction / Nurul Afifah Nasir & Nur Suhaida Suboh
by: Nasir, Nurul Afifah, et al.
Published: (2017)
by: Nasir, Nurul Afifah, et al.
Published: (2017)
Spatial behaviour in the retail environment
by: Thornton, Simon John
Published: (1991)
by: Thornton, Simon John
Published: (1991)
Problems faced by local franchisees in running their business: a study of franchisees in Selangor / Hana Harlina Mohamed Abdullah
by: Mohamed Abdullah, Hana Harlina
Published: (2010)
by: Mohamed Abdullah, Hana Harlina
Published: (2010)