Jenis perancangan, strategi dan kesan pelaksanaan festival citrawarna Malaysia untuk mempromosikan budaya warisan /
Siti Mariah Safiah Mahamood

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Jenis perancangan, strategi dan kesan pelaksanaan festival citrawarna Malaysia untuk mempromosikan budaya warisan / Siti Mariah Safiah Mahamood

Festival Citrawarna Malaysia merupakan sebuah festival tahunan yang berkonsepkan kebudayaan. Di dalam memasarkan produk yang tidak ketara, ia memerlukan perancangan yang efektif dan strategi pemasaran yang berkesan. Teori sinergi digunakan sebagai panduan di dalam kajian ini. Oleh itu, satu kajian b...

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Bibliographic Details
Main Author:	Mahamood, Siti Mariah Safiah
Format:	Student Project
Language:	English
Published:	Faculty of Film, Theatre and Animation 2015
Subjects:	The performing arts. Show business Visualization
Online Access:	https://ir.uitm.edu.my/id/eprint/15949/

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