Customer satisfaction towards service quality of public bus transport: a case study at Melaka Central (MC) / Rahil Abu Bakar and Norfarahin Dzulkifli

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Customer satisfaction towards service quality of public bus transport: a case study at Melaka Central (MC) / Rahil Abu Bakar and Norfarahin Dzulkifli

This research is about customer satisfaction towards service quality of public bus transport in Melaka Central (MC), Melaka. The objective of this research is to determine the relationship between service quality dimension which are tangibility, reliability, responsiveness, assurance and empathy tha...

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Bibliographic Details
Main Authors:	Abu Bakar, Rahil, Dzulkifli, Norfarahin
Format:	Student Project
Language:	English
Published:	Faculty of Administrative Science and Policy Studies 2013
Subjects:	Customer services. Customer relations Job satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/15258/

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