Pengurusan pemasaran syarikat penerbitan: satu kajian terhadap dua syarikat / Nurjannah Mohd Saleh

Pengurusan pemasaran syarikat penerbitan: satu kajian terhadap dua syarikat / Nurjannah Mohd Saleh

The objective of this study is to identify the marketing management practices carried out by two private publications companies, Buku Fixi and Jemari Seni Sdn. Bhd. Both companies focus on a niche market and are consistent in terms of the genres of published books for the past few years. Both have d...

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Bibliographic Details
Main Author: Mohd Saleh, Nurjannah
Format: Student Project
Language:English
Published: Faculty of Education 2013
Subjects:
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/15230/

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