Service quality in private higher education industry: The students' perceptions and expectations / Noraini Yaumiddin

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Service quality in private higher education industry: The students' perceptions and expectations / Noraini Yaumiddin

Higher education has evolved from a public service to a business entity. As other trades in the business world, private higher education institutions need revenue to sustain existence. Revenue can only gained by offering high quality and competitive service. Determinants of quality need to be ide...

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Bibliographic Details
Main Author:	Yaumiddin, Noraini
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Institutions of higher education Graduate education
Online Access:	https://ir.uitm.edu.my/id/eprint/15201/

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