Genre sebagai satu strategi pemasaran dalam industri filem Malaysia / Raja Syafiqah Nur Fatin Raja Azhari

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Genre sebagai satu strategi pemasaran dalam industri filem Malaysia / Raja Syafiqah Nur Fatin Raja Azhari

Kajian ini dilakukan bertujuan untuk mengenal pasti tentang penggunaan genre sebagai strategi pemasaran dalam industri perfileman Malaysia. Kajian ini menghujahkan korelasi di antara penggunaan genre sebagai strategi pemasaran dan kejayaan komersial sesebuah filem. Latihan akademik ini meneliti baga...

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Bibliographic Details
Main Author:	Raja Azhari, Raja Syafiqah Nur Fatin
Format:	Student Project
Language:	English
Published:	Faculty of Film, Theatre and Animation 2014
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/15063/

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