Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid

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Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid

The study seeks to identify the determinants of hypermarket selection decision. A sample 315 customers at Mydin MITC Hypermarket, Ayer Keroh, Melaka had been selected for this study. The findings showed that the independent variables or factors that support the researchers’ hypothesis are variety of...

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Bibliographic Details
Main Authors:	Mohamed Sapari, Jamal, Hamid, Mohamad Haikal Syamir
Format:	Student Project
Language:	English
Published:	Faculty of Administrative Science and Policy Studies 2014
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/14923/

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