A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin

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A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin

Marketing is an element that very important to ensure the successful of an institution. To make sure the activities of marketing success so the marketers have to use the suitable promotional activities. They have five types of promotional tools such as advertising, personal selling; sell promotional...

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Bibliographic Details
Main Author:	Mohsin, Amirah
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2011
Subjects:	Malaysia By product, profession, service, or industry,
Online Access:	https://ir.uitm.edu.my/id/eprint/14841/

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