The sustainable competitive advantage: Elements of business strategy for surviving in the franchising industry / Shaira Ismail

The sustainable competitive advantage: Elements of business strategy for surviving in the franchising industry / Shaira Ismail

Competitive position is a firm's position relative to its competition in the market. Firms should identify its strengths to build on and weaknesses to overcome when formulating strategies for competitive advantage. Firms should seek out the best example or practice in the industry to improve a...

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Bibliographic Details
Main Author: Ismail, Shaira
Format: Article
Language:English
Published: Universiti Teknologi MARA, Pulau Pinang & and Pusat Penerbitan Universiti (UPENA) 2009
Subjects:
Planning. Business planning. Strategic planning
Franchises (Retail trade)
Online Access:https://ir.uitm.edu.my/id/eprint/14821/

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