A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed
The study of junk food consumption behavior among Human Resource students at UiTM Malacca City Campus is aimed to have an in depth analysis of factors influencing junk food consumption behavior among university students. The research takes up an exploratory approach and used primary data from sam...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business Management
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/14766/ |
| _version_ | 1848803570369953792 |
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| author | Hassim, Hazila Fiqa Mohamed, Siti Nor |
| author_facet | Hassim, Hazila Fiqa Mohamed, Siti Nor |
| author_sort | Hassim, Hazila Fiqa |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The study of junk food consumption behavior among Human Resource students at UiTM
Malacca City Campus is aimed to have an in depth analysis of factors influencing junk food
consumption behavior among university students. The research takes up an exploratory
approach and used primary data from sample survey conducted on a quota sample to arrive to
conclusions. The factors to be investigated in the study were identified from secondary
literature. Survey was conducted among a sample of students through distribution of
questionnaires. SPSS were being used to analyze the survey data. Female Human Resource
students give more respond to the survey about the factors influencing junk food consumption
behavior compared to male students. The research indicates that factors like cost (price),
convenience, peers influences and advertising are having an influence in making students
choose to consume junk foods. The findings of the research lead to the conclusions that the
factors influencing junk food consumption behavior among students at UiTM Malacca City
Campus was peers influences and advertising. |
| first_indexed | 2025-11-14T21:41:21Z |
| format | Student Project |
| id | uitm-14766 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:41:21Z |
| publishDate | 2016 |
| publisher | Faculty of Business Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-147662016-09-28T03:42:29Z https://ir.uitm.edu.my/id/eprint/14766/ A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed Hassim, Hazila Fiqa Mohamed, Siti Nor Theory. Relation to other subjects School life. Student manners and customs. Students The study of junk food consumption behavior among Human Resource students at UiTM Malacca City Campus is aimed to have an in depth analysis of factors influencing junk food consumption behavior among university students. The research takes up an exploratory approach and used primary data from sample survey conducted on a quota sample to arrive to conclusions. The factors to be investigated in the study were identified from secondary literature. Survey was conducted among a sample of students through distribution of questionnaires. SPSS were being used to analyze the survey data. Female Human Resource students give more respond to the survey about the factors influencing junk food consumption behavior compared to male students. The research indicates that factors like cost (price), convenience, peers influences and advertising are having an influence in making students choose to consume junk foods. The findings of the research lead to the conclusions that the factors influencing junk food consumption behavior among students at UiTM Malacca City Campus was peers influences and advertising. Faculty of Business Management 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/14766/1/PPb_HAZILA%20FIQA%20HASSIM%20BM%2016_5.pdf Hassim, Hazila Fiqa and Mohamed, Siti Nor (2016) A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed. (2016) [Student Project] <http://terminalib.uitm.edu.my/14766.pdf> (Unpublished) |
| spellingShingle | Theory. Relation to other subjects School life. Student manners and customs. Students Hassim, Hazila Fiqa Mohamed, Siti Nor A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed |
| title | A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed |
| title_full | A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed |
| title_fullStr | A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed |
| title_full_unstemmed | A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed |
| title_short | A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed |
| title_sort | study on factors influencing junk food consumption behavior among human resource students at uitm malacca city campus / hazila fiqa hassim and siti nor mohamed |
| topic | Theory. Relation to other subjects School life. Student manners and customs. Students |
| url | https://ir.uitm.edu.my/id/eprint/14766/ |