Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon
The purpose of this research is to identify the factor that influences customer intention toward online shopping among Universiti Tun Hussien Onn Malaysia (UTHM) students. This research is based on a sample of 345 respondents who in Faculty of Electrical and Electronic Engineering and Faculty of...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business Management
2016
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/14762/ |
| _version_ | 1848803569282580480 |
|---|---|
| author | Md Zaidon, Faizzatul |
| author_facet | Md Zaidon, Faizzatul |
| author_sort | Md Zaidon, Faizzatul |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this research is to identify the factor that influences customer intention toward
online shopping among Universiti Tun Hussien Onn Malaysia (UTHM) students. This
research is based on a sample of 345 respondents who in Faculty of Electrical and Electronic
Engineering and Faculty of Management Technology and Business Universiti Tun Hussien
Onn Malaysia. The result show, there are four factors that has a significant relationship with
customer online shopping intention which is internet marketing environment, product
characteristic, promotional offer and trust. However, only familiarity and trust have
significant influence toward customer intention on online shopping. While internet marketing
environment, product characteristic and promotional offer did not have a significant influence
toward customer intention on online shopping. |
| first_indexed | 2025-11-14T21:41:20Z |
| format | Student Project |
| id | uitm-14762 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:41:20Z |
| publishDate | 2016 |
| publisher | Faculty of Business Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-147622016-09-27T02:24:46Z https://ir.uitm.edu.my/id/eprint/14762/ Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon Md Zaidon, Faizzatul Telemarketing. Internet marketing Internet advertising The purpose of this research is to identify the factor that influences customer intention toward online shopping among Universiti Tun Hussien Onn Malaysia (UTHM) students. This research is based on a sample of 345 respondents who in Faculty of Electrical and Electronic Engineering and Faculty of Management Technology and Business Universiti Tun Hussien Onn Malaysia. The result show, there are four factors that has a significant relationship with customer online shopping intention which is internet marketing environment, product characteristic, promotional offer and trust. However, only familiarity and trust have significant influence toward customer intention on online shopping. While internet marketing environment, product characteristic and promotional offer did not have a significant influence toward customer intention on online shopping. Faculty of Business Management 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/14762/1/PPb_FAIZZATUL%20MD%20ZAIDON%20BM%2016_5.pdf Md Zaidon, Faizzatul (2016) Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon. (2016) [Student Project] <http://terminalib.uitm.edu.my/14762.pdf> (Unpublished) |
| spellingShingle | Telemarketing. Internet marketing Internet advertising Md Zaidon, Faizzatul Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon |
| title | Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon |
| title_full | Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon |
| title_fullStr | Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon |
| title_full_unstemmed | Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon |
| title_short | Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon |
| title_sort | factors that influence customer online shopping intention among universiti tun hussien onn malaysia (uthm) students / faizzatul md zaidon |
| topic | Telemarketing. Internet marketing Internet advertising |
| url | https://ir.uitm.edu.my/id/eprint/14762/ |