Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah
Applications such as social media in the business environment have profound profit implications. Large companies around the globe have invested much of their resources to incorporate social media applications as an important marketing tool to reach their customers. Cost reduction, increase capabi...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business Management
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/14760/ |
| _version_ | 1848803568757243904 |
|---|---|
| author | Mohd Ramli, Dayana Mohd Hamzah, Nur Hafifah |
| author_facet | Mohd Ramli, Dayana Mohd Hamzah, Nur Hafifah |
| author_sort | Mohd Ramli, Dayana |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Applications such as social media in the business environment have profound profit
implications. Large companies around the globe have invested much of their resources to
incorporate social media applications as an important marketing tool to reach their customers.
Cost reduction, increase capability, communication improvement and customer service
improvement are among the benefits perceived by these companies. However, the practice of
web-based marketing among small and medium enterprises (SMEs) in Malaysia is still in its
infancy. This study intends to investigate the factors that influence social media marketing
adoption among Muslim SMEs at Malacca City. Therefore, there are four determining factors
which are security, ease of use, management’s attitude and general knowledge constitute the
central focus of the theoretical framework in this study.
A quantitative survey was developed to gather data from 78 Muslim SMEs employees in
Malacca Tengah in relation to factors that would influence social media marketing adoption
among Muslim SMEs. Findings from this study revealed that the proposed framework could be
used to understand the factors influencing social media marketing adoption by Muslim SMEs in
Malacca City. |
| first_indexed | 2025-11-14T21:41:19Z |
| format | Student Project |
| id | uitm-14760 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:41:19Z |
| publishDate | 2016 |
| publisher | Faculty of Business Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-147602016-09-27T01:04:08Z https://ir.uitm.edu.my/id/eprint/14760/ Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah Mohd Ramli, Dayana Mohd Hamzah, Nur Hafifah Management. Industrial Management Telemarketing. Internet marketing Applications such as social media in the business environment have profound profit implications. Large companies around the globe have invested much of their resources to incorporate social media applications as an important marketing tool to reach their customers. Cost reduction, increase capability, communication improvement and customer service improvement are among the benefits perceived by these companies. However, the practice of web-based marketing among small and medium enterprises (SMEs) in Malaysia is still in its infancy. This study intends to investigate the factors that influence social media marketing adoption among Muslim SMEs at Malacca City. Therefore, there are four determining factors which are security, ease of use, management’s attitude and general knowledge constitute the central focus of the theoretical framework in this study. A quantitative survey was developed to gather data from 78 Muslim SMEs employees in Malacca Tengah in relation to factors that would influence social media marketing adoption among Muslim SMEs. Findings from this study revealed that the proposed framework could be used to understand the factors influencing social media marketing adoption by Muslim SMEs in Malacca City. Faculty of Business Management 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/14760/1/PPb_DAYANA%20MOHD%20RAMLI%20BM%2016_5.pdf Mohd Ramli, Dayana and Mohd Hamzah, Nur Hafifah (2016) Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah. (2016) [Student Project] <http://terminalib.uitm.edu.my/14760.pdf> (Unpublished) |
| spellingShingle | Management. Industrial Management Telemarketing. Internet marketing Mohd Ramli, Dayana Mohd Hamzah, Nur Hafifah Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah |
| title | Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah |
| title_full | Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah |
| title_fullStr | Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah |
| title_full_unstemmed | Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah |
| title_short | Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah |
| title_sort | factors that influence social media marketing adoption among muslim smes at malacca city / dayana mohd ramli and nur hafifah mohd hamzah |
| topic | Management. Industrial Management Telemarketing. Internet marketing |
| url | https://ir.uitm.edu.my/id/eprint/14760/ |