Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin

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Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin

The purpose of this study is to identify the factors that influence attitude of UiTM students towards online shopping. The research is based on a sample of 317 respondents. The results show that perceived ease of use, perceived usefulness, and perceived enjoyment have significant influence on att...

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Bibliographic Details
Main Author:	Mahyudin, Anis Syahirah
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2016
Subjects:	Telemarketing. Internet marketing Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/14757/

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