Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid

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Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid

Palm Resort is a one of the resort hotel where its have the characteristics of a hotel, that called Sofitel and located with a three challenging golf course. It is known that Palm Resort provides form of accommodation and golfing to their customers. There are also some other supplementary services t...

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Bibliographic Details
Main Author:	Yazid, Yazariah
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2001
Subjects:	Branding (Marketing) Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/14751/

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