The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan

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The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan

Color sells products. It is a powerful marketing tool that significantly influences consumer purchases, so much so that it accounts for 85% ofthe reason why someone decides to purchase a product (Hemphill 275). Marketers must understand the psychology of color in order to use iteffectively. Human...

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Bibliographic Details
Main Author:	Hasan, Siti Nurfarahin
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Styles Color Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/14430/

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