A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid

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A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid

The main goal of the project is to explore the impact of visual images in advertising media regarding social issue in Malaysia. An in depth analysis of the three chosen campaign is conducted. I concentrated on visual images and investigate what intended meanings are created by the visual and how...

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Bibliographic Details
Main Author:	Halid, Nurulhafizah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Advertising campaigns General special. Including optical illusion and visual perception
Online Access:	https://ir.uitm.edu.my/id/eprint/14382/

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