The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
The purpose if this research is to identify and analyze the effect of visual design on the label packaging design infused health drinks on consumer. Packaging plays important role for storage, protection for its taste,smell,look, provide relevant information and to influence consumer to purchase...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/14369/ |
| _version_ | 1848803464227848192 |
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| author | Mohd Shukri, Nur Shakirah |
| author_facet | Mohd Shukri, Nur Shakirah |
| author_sort | Mohd Shukri, Nur Shakirah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose if this research is to identify and analyze the effect of visual design
on the label packaging design infused health drinks on consumer. Packaging
plays important role for storage, protection for its taste,smell,look, provide relevant
information and to influence consumer to purchase the product as consumers buy
range of goods every day in the variety of packaging materials. Without packaging,
the drinks will be easily affected by bacteria and other unwanted chemicals that
can cause bad effect on its content and consumers health. Nowadays, there are
many types of packaging in the market like paper, aluminum, plastic,wood,
board,steel and especially glass as the infused drinks is placed in the jar.
Packaging design is one of the key elements of marketing strategy for a product
as it is the visual face that will be promoted and recognized by the customer. |
| first_indexed | 2025-11-14T21:39:39Z |
| format | Thesis |
| id | uitm-14369 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:39:39Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-143692016-07-25T08:53:34Z https://ir.uitm.edu.my/id/eprint/14369/ The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri Mohd Shukri, Nur Shakirah Malaysia Labels Packaging The purpose if this research is to identify and analyze the effect of visual design on the label packaging design infused health drinks on consumer. Packaging plays important role for storage, protection for its taste,smell,look, provide relevant information and to influence consumer to purchase the product as consumers buy range of goods every day in the variety of packaging materials. Without packaging, the drinks will be easily affected by bacteria and other unwanted chemicals that can cause bad effect on its content and consumers health. Nowadays, there are many types of packaging in the market like paper, aluminum, plastic,wood, board,steel and especially glass as the infused drinks is placed in the jar. Packaging design is one of the key elements of marketing strategy for a product as it is the visual face that will be promoted and recognized by the customer. 2015 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/14369/1/TD_NUR%20SHAKIRAH%20MOHD%20SHUKRI%20AD%2015_5.pdf Mohd Shukri, Nur Shakirah (2015) The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri. (2015) Degree thesis, thesis, Universiti Teknologi MARA. <http://terminalib.uitm.edu.my/14369.pdf> |
| spellingShingle | Malaysia Labels Packaging Mohd Shukri, Nur Shakirah The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri |
| title | The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri |
| title_full | The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri |
| title_fullStr | The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri |
| title_full_unstemmed | The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri |
| title_short | The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri |
| title_sort | impact of infused health drinks packaging design on consumer / nur shakirah mohd shukri |
| topic | Malaysia Labels Packaging |
| url | https://ir.uitm.edu.my/id/eprint/14369/ |