The effect of ice cream packaging design on consumer buying behavior / Nur Farahtul Akmar Mohamed Tharik

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The effect of ice cream packaging design on consumer buying behavior / Nur Farahtul Akmar Mohamed Tharik

When it comes to summer especially for Malaysia that having a hot weather, the first thing popping into people's mind is something cold like ice cream. Ice cream has become a common and popular ice product all these years and also it becomes a demand nowadays in all generation from kids to adu...

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Bibliographic Details
Main Author:	Mohamed Tharik, Nur Farahtul Akmar
Format:	Student Project
Language:	English
Published:	Faculty of Art and Design 2015
Subjects:	Design
Online Access:	https://ir.uitm.edu.my/id/eprint/14366/

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