Implikasi pengiklanan kepada masyarakat Malaysia. Kajian dari segi ekonomi dan sosial / Mustafa Khalil Mohd. Yusof

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Implikasi pengiklanan kepada masyarakat Malaysia. Kajian dari segi ekonomi dan sosial / Mustafa Khalil Mohd. Yusof

Periklanan merupakan salah satu medium pemasaran yang amat penting pada hari ini. la diakui amat penting terutama untuk negara ekonomi Kapitalisme seperti Malaysia. Tesis ini akan menceritakan tentang kesan periklanan kepada masyarakat Malaysia terutama dari segi ekonomi dan sosial. Tujuan saya...

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Bibliographic Details
Main Author:	Mohd. Yusof, Mustafa Khalil
Format:	Thesis
Language:	English
Published:	2000
Subjects:	Advertising Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/14313/

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