Pandangan pengguna terhadap keberkesanan identiti korporat syarikat penerbangan bajet rendah: kajian kes Air Asia Airlines / Mohd Hafizul Idham
Kajian ini bertujuan untuk mendapatkan pendangan pengguna syarikat penerbangan, khususnya syarikat penerbangan bajet rendah. pertama di Malaysia iaitu Air Asia Airlines berkenaan dengan pandangan mereka terhadap identiti korporat syarikat ini. Identiti korporat Air Asia yang dikaji dalam tesis ini...
| Main Author: | Idham, Mohd Hafizul |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2003
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/14268/ |
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