Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid

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Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid

Environmental friendly products and services have got more attention during recent years. Every year consumers and companies are becoming increasingly aware and concerned about the effect on our environment. One form of environmental friendly products is eco label which have got more relevance for t...

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Bibliographic Details
Main Author:	Abdul Rasid, Harlina
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/14209/

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