Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin

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Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin

Promotion, as Kotler & Armstrong (1999) point out, is not just advertising but also a form of communication that exists in positive or negative manner in every contact a patron has with an institution. It includes utilizing persuasive information about library services, what library have and wh...

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Bibliographic Details
Main Author:	Baharin, Siti Hajar
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Library administration
Online Access:	https://ir.uitm.edu.my/id/eprint/13953/

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