The relevance of value chain analysis for SMEs : a case study / Sakthi Mahenthiran and Fatimah Bujang

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The relevance of value chain analysis for SMEs : a case study / Sakthi Mahenthiran and Fatimah Bujang

This is a case study undertaken to highlight the importance of undertaking value chain analysis for small and medium sized enterprises in Malaysia. The study uses Porter's (1985) five-force analysis and Riley's (1987) cost driver analysis to highlight the value of reconfiguring the existin...

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Bibliographic Details
Main Authors:	Mahenthiran, Sakthi, Bujang, Fatimah
Format:	Article
Language:	English
Published:	Faculty of Accountancy & Accounting Research Institute (ARI) 2003
Subjects:	Malaysia Small business Wood products. Furniture
Online Access:	https://ir.uitm.edu.my/id/eprint/13690/

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