Tourist satisfaction index: a preliminary case study on Cameron Highlands, Pahang / Zarul Azhar Nasir, Ahmad Ashaari Alias and Mohd Fauzi Mohd Harun
This study aims to assess the determining factors that influence tourists' satisfaction and to estimate the tourist satisfaction index in Cameron Highlands, Pahang, a tourism destination in Malaysia. To meet the objectives of this study, a set of questionnaire was used as an instrument to colle...
| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
Research Management Institute (RMI)
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/13651/ |
| _version_ | 1848803285459271680 |
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| author | Nasir, Zarul Azhar Alias, Ahmad Ashaari Mohd Harun, Mohd Fauzi |
| author_facet | Nasir, Zarul Azhar Alias, Ahmad Ashaari Mohd Harun, Mohd Fauzi |
| author_sort | Nasir, Zarul Azhar |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study aims to assess the determining factors that influence tourists' satisfaction and to estimate the tourist satisfaction index in Cameron Highlands, Pahang, a tourism destination in Malaysia. To meet the objectives of this study, a set of questionnaire was used as an instrument to collect the primary data from tourists visiting Cameron Highlands. The questionnaire consists of 7 categories and 34 items pertaining to services provided in Cameron Highlands and tourist's impression of Cameron Highlands as a tourism destination. The 7 service categories were i) cleanliness, ii) natural surroundings, iii) recreational activities, iv) support facilities and infrastructure, v) information, vi) public transportation, and vii) security level. Information on specific and general satisfaction levels with regard to each item and socio-demographic profiles of tourists were also collected. Data were analysed using the Statistical Package for Social Sciences (SPSS) 20.0. The result shows that the most highly satisfied factors in determining tourist satisfaction level is natural surroundings (5.315); followed by recreational activities (5.055), security level (4.795), information (4.760), support facilities and infrastructure (4.685), public transportation (4.595) and cleanliness and hygiene (4.375). With respect to the satisfaction index, this study has found that the index is at 76.34 percent which can be regarded as a moderate level. |
| first_indexed | 2025-11-14T21:36:49Z |
| format | Research Reports |
| id | uitm-13651 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:36:49Z |
| publishDate | 2013 |
| publisher | Research Management Institute (RMI) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-136512023-08-10T07:08:26Z https://ir.uitm.edu.my/id/eprint/13651/ Tourist satisfaction index: a preliminary case study on Cameron Highlands, Pahang / Zarul Azhar Nasir, Ahmad Ashaari Alias and Mohd Fauzi Mohd Harun Nasir, Zarul Azhar Alias, Ahmad Ashaari Mohd Harun, Mohd Fauzi Recreational areas and facilities. Recreation centers This study aims to assess the determining factors that influence tourists' satisfaction and to estimate the tourist satisfaction index in Cameron Highlands, Pahang, a tourism destination in Malaysia. To meet the objectives of this study, a set of questionnaire was used as an instrument to collect the primary data from tourists visiting Cameron Highlands. The questionnaire consists of 7 categories and 34 items pertaining to services provided in Cameron Highlands and tourist's impression of Cameron Highlands as a tourism destination. The 7 service categories were i) cleanliness, ii) natural surroundings, iii) recreational activities, iv) support facilities and infrastructure, v) information, vi) public transportation, and vii) security level. Information on specific and general satisfaction levels with regard to each item and socio-demographic profiles of tourists were also collected. Data were analysed using the Statistical Package for Social Sciences (SPSS) 20.0. The result shows that the most highly satisfied factors in determining tourist satisfaction level is natural surroundings (5.315); followed by recreational activities (5.055), security level (4.795), information (4.760), support facilities and infrastructure (4.685), public transportation (4.595) and cleanliness and hygiene (4.375). With respect to the satisfaction index, this study has found that the index is at 76.34 percent which can be regarded as a moderate level. Research Management Institute (RMI) 2013 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/13651/2/13651.pdf Nasir, Zarul Azhar and Alias, Ahmad Ashaari and Mohd Harun, Mohd Fauzi (2013) Tourist satisfaction index: a preliminary case study on Cameron Highlands, Pahang / Zarul Azhar Nasir, Ahmad Ashaari Alias and Mohd Fauzi Mohd Harun. (2013) [Research Reports] (Unpublished) |
| spellingShingle | Recreational areas and facilities. Recreation centers Nasir, Zarul Azhar Alias, Ahmad Ashaari Mohd Harun, Mohd Fauzi Tourist satisfaction index: a preliminary case study on Cameron Highlands, Pahang / Zarul Azhar Nasir, Ahmad Ashaari Alias and Mohd Fauzi Mohd Harun |
| title | Tourist satisfaction index: a preliminary case study on Cameron Highlands, Pahang / Zarul Azhar Nasir, Ahmad Ashaari Alias and Mohd Fauzi Mohd Harun |
| title_full | Tourist satisfaction index: a preliminary case study on Cameron Highlands, Pahang / Zarul Azhar Nasir, Ahmad Ashaari Alias and Mohd Fauzi Mohd Harun |
| title_fullStr | Tourist satisfaction index: a preliminary case study on Cameron Highlands, Pahang / Zarul Azhar Nasir, Ahmad Ashaari Alias and Mohd Fauzi Mohd Harun |
| title_full_unstemmed | Tourist satisfaction index: a preliminary case study on Cameron Highlands, Pahang / Zarul Azhar Nasir, Ahmad Ashaari Alias and Mohd Fauzi Mohd Harun |
| title_short | Tourist satisfaction index: a preliminary case study on Cameron Highlands, Pahang / Zarul Azhar Nasir, Ahmad Ashaari Alias and Mohd Fauzi Mohd Harun |
| title_sort | tourist satisfaction index: a preliminary case study on cameron highlands, pahang / zarul azhar nasir, ahmad ashaari alias and mohd fauzi mohd harun |
| topic | Recreational areas and facilities. Recreation centers |
| url | https://ir.uitm.edu.my/id/eprint/13651/ |