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A study on preferences towards patriot brand through outdoor sales (ODS) activities / Jusnita Suzlin Jusoh

In today's highly competitive retail industry, private brand products are becoming more and more important. As department stores and specialty outlets rely less on manufacturer brands and more on promoting their own private brands. Private brands give the retailer greater control over the...

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Bibliographic Details
Main Author:	Jusoh, Jusnita Suzlin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 1999
Subjects:	HF Commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/1351/

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